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From Green Innovation to Business Action

GreenUp Accelerator is an intensive 12-week acceleration program that helps startups and teams transform technical potential into practical business progress.

The program supports solutions in green chemistry, climate technology, environmental technology and circular economy through mentorship, expert workshops, market validation and access to relevant partners.
 

The program is open to teams and startups across the full TRL
1–9 spectrum, from early research and concepts to validated, market-ready solutions. We welcome both teams (non-incorporated startups) and formally incorporated startups in the form of LLCs, helping them strengthen their business models, better understand their markets and define practical next steps for development and growth.

From Green Innovation to Business Action

Program Timeline

Applications Phase

Open call for startups and early-stage teams working on green chemistry, circular materials, industrial sustainability, decarbonization, and related technology-based solutions.

Candidate Selection

Review of submitted applications, followed by interviews with selected teams to assess solution relevance, team readiness, technical feasibility, and potential market application.

Program Launch

Kick-off of the 12-week accelerator program, including onboarding, program expectations, mentor matching, and initial review of each startup’s development priorities.

Expert Workshops & Hands on Mentorship Support

Practical workshops and individual mentoring sessions focused on business model development, customer validation, technology readiness, funding preparation, impact potential, and market entry.

Demo Day

Final presentation of participating startups to program partners, mentors, investors, industry representatives, and other relevant ecosystem stakeholders.

Team behind the GreenUp Program

Branko Dunjić, GreenUp Accelerator Project Director
Jelena Milić, GreenUp Accelerator Project Coordinator
Bojan Radak, Senior Green Chemistry Expert at GreenUp
Dušan Karan, GreenUp Accelerator Director
Branko Dunjić

Project Director

Jelena Milić

Project Coordinator

Bojan Radak

Senior Green Chemistry
 Expert

Dušan Karan 

Accelerator Director

Aleksandar Dimitrijević, Head of Accelerator Operations
Ivana Petronijević, GreenUp Project Associate
Jovana Čedomirović, GreenUp Marketing Specialist
Filip Ilić, Deputy Executive Director at ICT Hub
Aleksandar Dimitrijević

Head of Accelerator Operations

Ivana Petronijević

Project Associate

Jovana Čedomirović

Marketing Specialist

Filip Ilić

Deputy Executive Director
@ ICT Hub

Vojislav Vučićević, Head of Services and Products at ICT Hub
Natalija Žunić, GreenUp Project Associate
Vojislav Vučićević

Head of Services & Products
@ ICT Hub

Project Associate

Natalija Žunić
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