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From Green Innovation to Business Action

GreenUp Accelerator is an intensive 12-week acceleration program that helps startups and teams transform technical potential into practical business progress.

The program supports solutions in green chemistry, climate technology, environmental technology and circular economy through mentorship, expert workshops, market validation and access to relevant partners.
 

The program is open to teams and startups across the full TRL
1–9 spectrum, from early research and concepts to validated, market-ready solutions. We welcome both teams (non-incorporated startups) and formally incorporated startups in the form of LLCs, helping them strengthen their business models, better understand their markets and define practical next steps for development and growth.

Program Timeline

Applications Phase

Open call for startups and early-stage teams working on green chemistry, circular materials, industrial sustainability, decarbonization, and related technology-based solutions.

Candidate Selection

Review of submitted applications, followed by interviews with selected teams to assess solution relevance, team readiness, technical feasibility, and potential market application.

Program Launch

Kick-off of the 12-week accelerator program, including onboarding, program expectations, mentor matching, and initial review of each startup’s development priorities.

Expert Workshops & Hands on Mentorship Support

Practical workshops and individual mentoring sessions focused on business model development, customer validation, technology readiness, funding preparation, impact potential, and market entry.

Demo Day

Final presentation of participating startups to program partners, mentors, investors, industry representatives, and other relevant ecosystem stakeholders.

Team behind the GreenUp Program

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Branko Dunjić

Project Director

Jelena Milić

Project Coordinator

Bojan Radak

Senior Green Chemistry
 Expert

Dušan Karan 

Accelerator Director

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Aleksandar Dimitrijević

Head of Accelerator Operations

Ivana Petronijević

Project Associate

Jovana Čedomirović

Marketing Specialist

Filip Ilić

Innovation Ecosystem 
Program Manager

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Vojislav Vučićević

Innovation Consultant

Natalija Žunić

Project Associate

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